New perspectives in companies' Content Strategy: from social

Digital evolution has brought significant changes to companies' content marketing strategies. Since Bill Gates declared that "Content is King" in 1996, the world of marketing has transformed dramatically. In recent years, in particular, there has been a significant transition from the concept of " Social Graph " to that of " Interest Graph ". Content remains a central dimension of strategic communication planning, but it is the logic regarding diffusion, distribution and potential virality that, especially on social networks , has undergone further evolution compared to the beginning.

In this article, we will explore how these new dynamics influence companies' Content Strategy , trying to understand how companies themselves can best capitalize on this evolution. You might be interested in: "Is TikTok Ads also effective for B2B?" It all starts from Content Marketing content strategy Country Email List   Numerous global communication players had predicted, in unsuspecting times, that true success on the web would be generated by quality content. Since then, content marketing has acquired a fundamental role in marketing strategies, becoming an enabling element for achieving the main objectives.



Although it took several years to date, increasingly, companies are advised (especially in the B2B sector) to invest in quality of content, rather than quantity. An easy temptation to undertake given the pace with which social media and the contemporary public grind and consume content on digital platforms. However, we must also take into consideration the relative conceptual change that has occurred within the same logics of distribution and diffusion of content, starting precisely from social platforms.